Corbis launches Greenlight Music

Corbis, the certification agency noted for its huge photo library, has stepped in to the music certification biz with Greenlight Music, which launches today. The brand new venture, a spinoff of Corbis subsidiary Greenlight (a clearance house that handles the personality privileges of these estates as Steve McQueen and Johnny Cash in addition to entertainment content), is bowing with using the cooperation of 4 major music label groups: EMI Music Posting, Warner, Universal and The new sony/ATV. Clients include Hallmark, using its audio handmade cards, and toymaker Hasbro. The L.A.-based company bills itself as "a breakthrough online solution that can take music certification from the complicated process that can days, to some simple online experience needing merely a couple of clicks," based on Gary Shenk, ceo of Corbis. John Monaco, professional Vice president sales & proper marketing for EMI Music Posting, put in an argument the label is "dedicated to finding methods to simplify the sync certification process" and calls Greenlight Music a platform that "uses technology to get rid of obstacles and go ahead and take chance into new directions." Using the four label groups as partners, Greenlight touts itself like a one-stop-look for use of a lot more than a million tunes from well-known artists and songwriters, settling licenses and rates with all of relevant content proprietors. "There exists a million clients all over the world who arrived at us every single day for legendary media," Shenk told Variety, "and that we believed that adding music towards the mix was absolutely critical." Shenk described that what sets Greenlight Music aside from exactly what the labels are designed for by themselves is the fact that "the truth is marketers and labels can't administer 80% from the licenses (asked for of) them because they do not possess the manpower to give consideration to numerous the more compact deals which come in. They are excellent at advertising, television and film certification. But many of the stuff that's driving new demand -- on the internet, within companies, in online presentations -- they are unable to administer effectively. "90-nine percent of popular music isn't possessed by one entity -- it's possessed with a label in most cases multiple marketers. So (labels) have switched that to us. Yes, we are a middleman, but we are a middleman that the very first time has aggregated the field of popular music online." Contact Steve Chagollan at steve.chagollan@variety.com