Cinemax renews 'Luck' for second season

HBO's 'Luck' opened to at least one.a million audiences Sunday.Cinemax is betting large on "Luck" and it has because of the series another season. The equine racing drama from creator David Milch and director Michael Mann opened to at least one.a million audiences in the first telecast Sunday which number increased to two.two million whenever you count its two same-evening repeats. A sneak preview of "Luck" in December following a season finale of "Boardwalk Empire" came 1.a million too, so up to now the pilot has received 3.3 million audiences, based on Nielsen. Individuals figures are far underneath the latter Cinemax dramas debuts, but rankings anticipation for "Luck" will always be modest. "Boardwalk Empire" came 4.8 million audiences because of its initial episode if this opened in September 2010 and "Bet on Thrones" attracted 2.two million if this released in April this past year. To be able to generate more awareness, the pay cabler made then the second episode on popular digital platform Cinemax Continue Sunday because the pilot was airing. Show stars Dustin Hoffman, Nick Nolte and John Ortiz, in addition to a number of other people who play figures whose daily existence happens in the racetrack. Production for that second season will start inside a couple of days. Cinemax has purchased 10 episodes which will air beginning next The month of january. "We could not become more thrilled using the critical reaction to this beautiful good article, and that we are extremely looking forward to where David and Michael intend to take these incredible figures," stated Cinemax programming leader Michael Lombardo. Milch, Mann and Carolyn Strauss are professional producers. Within the 9 p.m. timeslot Sunday, Showtime defeated "Luck" with a brand new episode of "Shameless." Skein came 1.3 million audiences which was then a million for Don Cheadle starrer "House of Lies." Both Cinemax and Showtime is going to be confronted with severe Sunday competition within the next couple of days in the broadcast side. A few days ago it is the Super Bowl on NBC, adopted not much later through the Grammys on CBS after which on February. 26 may be the Academy awards telecast on ABC. Last year's Super Bowl came 111 million, which makes it probably the most-viewed show in TV history. Having a game from the Gambling versus. the NY Titans, some are speculating the overall game might top that mark. Contact Stuart Levine at stuart.levine@variety.com