Wednesday, December 7, 2011

Scripps Networks Focused on Growing Niche Channels

New outings from Glee, New Girl and Raising Hope helped Fox top the competition for the key adults 18-49 demographic on Tuesday, though all three programs were down from last week. The network averaged a 2.9 rating for the night, with an audience of 6.4 million, kicking things off with a 9 percent dip for Glee. Its 2.9 score among adults 18-49 marked a season low. New Girl also hit a series low, dropping 6 percent to a 3.4 rating. Raising Hope was also down to a 2.2 in the demo, dropping 8 percent from last week. PHOTOS: Behind the Scenes of Fox's 'New Girl' CBS and NBC tied for second in the demo, with the former offering a block of reruns. Encores of NCIS, NCIS: Los Angeles and Unforgettable gave the network a 2.0 rating among adults 18-49 for the night, with the night's strongest showing in viewers, 10.8 million. NBC pushed its two-hour The Biggest Loser until 9 p.m. to accommodate A Michael Bublé Christmas. The singer's holiday special posted a 1.5 rating in the 18-49 set for the hour. The Biggest Loser averaged 2.2, giving the network its 2.0 average and a total audience of 6.9 million. PHOTOS: Fall TV Death Pool: Which New Shows Will Be Axed? Other series posting season lows were ABC's Last Man Standing, Man Up! and Body of Proof. Tim Allen's freshman comedy grabbed a 2.6 rating among adults 18-49, while it's struggling neighbor at 8:30 pulled a 1.6. Dana Delany's sophomore drama also dropped to a 1.5. Adding in a block of repeats from The Middle and Suburgatory at 9:00, the net averaged a 1.6 rating among adults 18-49 for the night and 5.9 million viewers. Over on the CW, a new episode of 90210 rose a tenth of a point for a 0.8 with 18-49-ers. A Ringer repeat grabbed just a 0.4. Tuesday, Dec. 6, Overnight Ratings: 8 p.m. Fox: Glee (7.1 million, 2.9 rating in adults 18-49) ABC: Last Man Standing (8.7 million, 2.6) CBS: NCIS (R) (12.7 million viewers, 2.1) NBC: A Michael Bublé Christmas (7.2 million, 1.5) The CW: 90210 (1.5 million, 0.8) 8:30 p.m. ABC: Man Up! (4.8 million, 1.6) 9 p.m. Fox: New Girl (6.8 million, 3.4) NBC: The Biggest Loser (6.8 million, 2.2) CBS: NCIS: Los Angeles (R) (12.1 million, 2.1) ABC: The Middle (R) (3.8 million, 1.1) The CW: Ringer (R) (841,000, 0.4) 9:30 p.m. Fox: Raising Hope (4.6 million, 2.2) ABC: Suburgatory (R) (4.0 million, 1.3) 10 p.m. NBC: The Biggest Loser (6.7 million, 2.3) CBS: Unforgettable (R) (7.8 million, 1.6) ABC: Body of Proof (7.2 million, 1.5) TV Ratings

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